Most conferences are in a single location and bring in people from all over once a year to gather and share what they've learned.

I used to be part of CocoaConf, put on by the Klein family. This was a conference that would travel to many cities in the Spring and Fall. It was kind of like the circus. Actually, my friend James Dempsey would say that it was like the vaudeville circuit. There was a combination of speakers who would be at many or all of the locations and some local or generally unavailable speakers that would come to just one that was often near to where they lived.

I usually gave one or more technical talks and the evening keynote. I loved the keynote. It gave me a chance to think deeply about a topic and bring together ideas from all over the place.

What I liked most about the keynote was that it evolved over the year. The first time I gave it I thought I knew what it was about but each time I gave it I learned more about what I wanted to say and I reshaped the presentation until probably half of it was completely different from where I began.

Some of the changes were because of audience reaction but much of it was because as I told the story I realized the story wanted to be about something else. The individual pieces or the characters came to life and told me how they were meant to be.

I know - that sounds nuts.

Anyway, this spring I gave the closing keynote at Deep Dish Swift. This fall I was asked to give it again at Swift Leeds and I was explicitly asked to make it different.

"Don't worry," I thought, "it will definitely be different."

The organizer of Swift Leeds wasn't objecting to the first version of the talk but he wanted to make sure there was something special for his attendees.

There's a new beginning, a new middle, and a new set-up to the end. There are different lessons included in this version and I think there's a better flow.

If I give it again, it will likely change some more, but I want to share this version with you. Here's a link to the video of my fall 2025 version of my keynote: That One.

I hope you enjoy it.